Originally in the summer of 2018 "Elysian Supply Co." was founded on the idea of inspiring everyone to chase their dreams because that is exactly what we were doing. Auston (founder) didn't want to just create any brand, he wanted to create a brand that the world could relate to and inspire others! He's always been someone that believes in the impossible that others don't believe to come true or happen, he wanted to help others believe they could accomplish their dreams! So the motto, the brand, everything inside elysian supply co. was directed towards chasing dreams! That was until February of 2022...

 

Things took a slight turn in 2020 when covid came into the world. Small businesses all around the world, including elysian supply co. took a hit. After a lot of brainstorming and long conversations, things changed slightly for Elysian Supply Co. due to the fact that the elysian wasn't where we wanted it to be. Auston and his mother who quite frankly has basically been his assistant for Elysian Supply Co. since day one, along with being one of his biggest supporters, decided to switch things up with the brand... 

 

After just weeks of releasing the newest and first t-shirt design of 2022 the "Living to the Fullest Tee's", they came up with the idea of directing Elysian's attention to a bigger target audience and changing the catchphrase/ motto of Elysian Supply Co.

Inspired by that t-shirt design, this is where the "Live Life to the Fullest" motto came into play for the first time. Not only did that phrase allow the brand to be able to reach, target and influence a wider audience because the phrase was so relatable...

But the brand was also able to still keep a little bit of what started it all, "Chase Your Dreams". Later on down the road the "It's a Lifestyle" saying became one of the trendiest and biggest phrases tied with Elysian Supply Co. And we use it everyday!

"At the end of the day, we all want to be able to enjoy what we're doing..." - Auston Cook

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"I want people all over the world to one day be able to see our logo or name and know that we're the brand that reaches beyond the sky, that we welcome good times and enjoyable moments with all that we do while "Living Life to the Fullest"! Almost everyone can relate to our motto in some way. We may be a smaller brand right now... But it's one more positive community populating the earth that we didn't have." 

It's a Lifestyle...